Weekly Discussion and Case Analysis (group, 15%)

Groups and allocated chapters:

Chapter 5: Business Models for E-commerce (Ly 01/10, Lai Hieu Phuong 02/10)

• Questions: 5,7,10,13
• Projects: 1,4
• Case study: Pandora and the freemium business model
• Select an E-Commerce website originated from Vietnam, discuss about its impacts from business, technology and society perspectives

Chapter 2: E-commerce Infrastructure: The Internet and the Web (Dung 08/10, Yen Nhi 09/10)

• Questions: 3,6,11,12,16
• Projects: 2, 3
• Case study: Akamai Technologies
• Select an E-Commerce website originated from Vietnam, discuss about its impacts from business, technology and society perspectives

Chapter 6: E-commerce Marketing (Hung 15/10, Vu Thi Quynh 16/10)

• Questions: 3, 5, 6, 13, 16, 19, 21
• Projects: 2, 3
• Case study: Building a brand ExchangeHunterJumper.com
• Select an E-Commerce website originated from Vietnam, discuss about its impacts from business, technology and society perspectives

Chapter 7: E-commerce Advertising (Hong 12/11, Hoang group 3 23/10)

• Questions: 2, 4, 6, 11
• Projects: 1, 2, 5
• Case study: Instant Ads: Real-time marketing on Exchanges
• Select an E-Commerce website originated from Vietnam, discuss about its impacts from business, technology and society perspectives

Chapter 4: E-commerce Security and Payment (Hong Hanh, 13/11)

• Questions: 3, 9, 11, 14, 17
• Projects: 
• Conduct an electronic survey within your class on which Payment methods are used (e.g. credit card, debit card, BPAY, ....). A free online survey website is http://www.surveymonkey.com/
• Explain the differences between these payment options.
• Describe the recent trend of payment methods that people use. 
• Briefly discuss the disadvantages of credit cards as the standard for online payments. How does requiring a credit card for payment discriminate against some consumers?
• Case study: Online Payment Marketplace
• Select an E-Commerce website originated from Vietnam, discuss about its impacts from business, technology and society perspectives

Chapter 8: Ethics, Law, and E-commerce (Huynh Da Thien, 20/11)

• Questions: 
• 14, 16
• Give examples on the candidate Ethical Principles in the context of E-Commerce
• Projects
• Identify the laws and legislations that the Vietnam’s government have imposed in relation to E-commerce ethical issues: information right, property right, governance, public safety and welfare (2 for each issue)
• Some large E-tailers may argue that they should not pay sales taxes in states/countries where they have no operations, because they do not benefit from local schools, police, fire and other government services. Do you agree? 
• When you purchase goods from Ebay or Amazon in Vietnam,  what are the taxes involved and who will pay?
• Case study: The Google Books Settlement: is it fair?
• Select an E-Commerce website originated from Vietnam, discuss about its impacts from business, technology and society perspectives